…but we’ve got plenty of Hot Nachos ads for you to click through instead:
click to see full sized image
On this splogshot you can see a typical WordPress.com Global Tag page linked from so called Mature .com blogs for many times*. Such “Not Found” pages contains ads only; they does not even link back to the originating blogs. But the funniest thing is that those pages said not even 404s (“Not found”), they’re full blown 200 (“OK”) and thereby indexed by the search engines.
That is why, in this moment, we can also see the following picture of the Google’s index**:
this image linked to Google search; see for yourself
Please notice the links right above and below the link in question: Adam was the first who noticed this horrific user experience. Also of note: this blank (well, except the AdSense and partner’s affiliated links) Automattic’s global tags page even outranked those Technorati’s ones, which do contain some bits of the actual content (linkbacks at the very least)!
Since obviously such pages are “made entirely for the search engines, not for users” and “published specifically for the purpose of showing ads”, this is nothing but a direct violation of basic principles of Google’s “Webmaster Quality Guidelines“, as well as of their own “AdSense Program Policies”.
So, this is an intentional behavior intended to increase revenues via spamdexing (SEO gaming) the search engines (Yahoo, MS Live Search). I only wander why nobody from the legion of the SEO experts notice this? Are they also so deep down in the SE’s back pocket?
well, yes, I know it’s actually another Matt and the Google Webspam Team who needs to be asked in the first place. but anyway, would the oncoming interview with Matt M On WordPress Weekly be a proper place to politely ask about all this mess?
*) for the non-wordpress.com’ers: GT links are compulsory for all .com users. The price of opt-out and the only way to get out of this link farm is getting off the search engines altogether by marking their blog as Private.
**) yes, a ’phrase operator’, i.e. quotes, was used here for a clearness. but it does not matter too much — even without it said link still is ranked high enough to be on the first page.